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Spodek Law Group handles tough cases
nationwide, that demand excellence.

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Faced 5+ Years in Prison

People Vs Joseph Amico

Covered by NYDaily News. Las Vegas man accused of threatening a prominent attorney and making vile remarks.

Faced 10+ Years in Prison

People Vs. Anna Sorokin

Covered by New York Times, and other outlets. Fake heiress accused of conning the city’s wealthy, and has an HBO special being made about her.

Faced 3+ Years in Prison

People Vs. Genevieve Sabourin

Accused of stalking Alec Baldwin. The case garnered nationwide attention, with USAToday, NYPost, and other media outlets following it closely.

Faced Potential Charges

Ghislaine Maxwell Juror

Juror who prompted calls for new Ghislaine Maxwell trial turns to lawyer who defended Anna Sorokin.

Why Choose Us

Clients can use our portal to track the status of their case, stay in touch with us, upload documents, and more.

Regardless of the type of situation you're facing, our attorneys are here to help you get quality representation.

We can setup consultations in person, over Zoom, or over the phone to help you. Bottom line, we're here to help you win your case.

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Meet Todd Spodek

WE PROVIDE WHITE GLOVE SERVICE TO CLIENTS
WHO WANT MORE FROM THEIR ATTORNEY

The Spodek Law Group understands how delicate high-profile cases can be, and has a strong track record of getting positive outcomes. Our lawyers service a clientele that is nationwide. With offices in both LA and NYC, and cases all across the country - Spodek Law Group is a top tier law firm.

Todd Spodek is a second generation attorney with immense experience. He has many years of experience handling 100’s of tough and hard to win trials. He’s been featured on major news outlets, such as New York Post, Newsweek, Fox 5 New York, South China Morning Post, Insider.com, and many others.

In 2022, Netflix released a series about one of Todd’s clients: Anna Delvey/Anna Sorokin.

Why Clients Choose Spodek Law Group

The reason is simple: clients want white glove service, and lawyers who can win. Every single client who works with the Spodek Law Group is aware that the attorney they hire could drastically change the outcome of their case. Hiring the Spodek Law Group means you’re taking your future seriously. Our lawyers handle cases nationwide, ranging from NYC to LA. Our philosophy is fair and simple: our nyc criminal lawyers only take on clients who we know will benefit from our services.

We’re selective about the clients we work with, and only take on cases we know align with our experience – and where we can make a difference. This is different from other law firms who are not invested in your success nor care about your outcome.

If you have a legal issue, call us for a consultation.
We are available 24/7, to help you with any – and all, challenges you face.

What is the difference between Sales and Marketing?

By Spodek Law Group | July 27, 2023
(Last Updated On: July 27, 2023)

Sales and marketing are vital parts of any business that wants to see long-term success, but not everyone knows the difference between the two concepts. Those who want to get ahead and to stay relevant in an evolving market must understand the role that these factors play in the bottom lines of the companies that they manage. Some professionals overlook the importance of mastering the art of sales and marketing, but doing so is a mistake that can cause them to fail.

They won’t be able to get as many customers as they need or to retain the ones that they already have. We are going to explore both concepts to give you a clear picture of how to craft the perfect marketing plan that will allow you to take your business to the next level. Your profitability will make noticeable improvements, and you will know that you are heading in the right direction.

Understanding Sales

If your goal is to see the difference between sales and marketing, learning about the sales process is a good starting point. The sales process is simple and consists of a transaction between two or more people or entities. After agreeing on the price, one side offers a product or service to the other in exchange for monetary compensation. The concept is straightforward and does not involve much thought or planning. A sales professional will only present an offer and ask whether or not prospective customers are interested in making the exchange.

Although focusing on sales can work and keep a business alive, it’s not always enough for those who want to enjoy the best results possible. If improving your sales is your only strategy, you will be leaving more money on the table than you might suspect. Even if you have the best deal on the planet, your customers won’t always know or feel the need to take action, and your business can suffer as a result.

Understanding Marketing

We are now going to take a close look at marketing and why every business needs to have a marketing strategy. A solid marketing plan starts long before a company releases a product or service to the public. In the beginning, it involves conducting research to determine the wants, needs and desires of prospective customers, but it also includes taking a look at the competition. Rather than guessing how well a product or service will perform, marketing gives you an idea of what to expect before you invest time and money to create something, but that is only half of the battle.

On the other side of the coin, marketing involves highlighting the top benefits and features that a product or service can provide to the customers. In simple terms, it explains how a business can solve the customer’s problems or make their lives much easier. When you follow the right steps, you will earn customers who would have otherwise never given you a second thought.

How Marketing Works

Now that you understand the difference between the two concepts, it’s time to learn how marketing works so that you can craft a winning strategy. Keyword research is a fantastic way to get an idea of the solutions for which your customers have been searching. But you will also gain insights on the terms and words that they use, and repeating the same terms in your sales letter can create a powerful connection that will provide you with impressive results.

Next, you can use surveys or free consultations to gain even more knowledge on the things that your customers want but have been unable to find, allowing you to fill the gap in a way that will grab attention. Once you understand the things for which your customers have been looking, you can create your product and start promoting it. The sales page must use emotional words that let your prospects know why they should buy from you, ending with a strong call-to-action.

Final Thoughts

In a nutshell, marketing is the process that makes getting sales possible. Businesses could once find some level of success without a marketing plan, but everything has changed. As even more companies take advantage of marketing tactics, those that don’t will get left behind. Some people are tempted to view marketing as a single task, but it’s a process that will never be complete, evolving every day. Because each industry is different, a marketing blueprint will only serve as a guideline to get you moving along the right path.

If you want to get the most from your effort, you will need to make small changes to your approach and to test your results. Although doing so will take some time, it will work wonders for your profitability, and you will be glad that you made the smart choice.

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Testimonials

I was searching for a law firm with some power to help me deal with a warrant in New York . After 6 days I decided to go with Spodek Law Group. It helped that This law firm is well respected by not only the top law firms in New York , but the DA , Judge as well. I...

~Fonder Brandon

5 Stars
It was my good fortune to retain Spodek Law Group for representation for my legal needs. From the beginning, communication was prompt and thorough. Todd, Kenneth and Alex were the first people I worked with and they all made me feel comfortable and confident that the team was going to work hard for me. Everything was explained and any concerns...

~A G

5 Stars
After meeting with several law firms, I chose the Spodek Law Group not only for their professionalism and experience, but for the personal attention given to me right from the initial consultation. It is important to recognize how crucial having the right legal team is when faced with potentially life altering events that impact families and the lives of loved...

~George Cherubini

Spodek Law Group

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We Provide Superior Service, Excellent Results, At A Level Superior To Other Criminal Defense Law Firms. Regardless Of Where Your Case Is, Nationwide, We Can Help You.
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